Google kicked off Black History Month earlier than most, airing an ad titled “The Most Searched: A Celebration of Black History Makers” during the Grammy Awards on January 26. I serve as an assistant editor on the Leadership team at Forbes. As the name suggests, the 90-second spot features the most searched African-Americans who made history—including abolitionist Frederick Douglass, musician Louis Armstrong and poet Maya Angelou—and the moments that defined it, like the Montgomery bus boycott and Martin Luther King Jr.’s “I Have A Dream” speech. The ad also honors Katherine Johnson of "Hidden Figures," as the most-searched NASA mathematician. "These trends can also help us understand what has endured, what has captivated our attention over time, who has had an undeniable influence on history, and who is shaping our future,” read a statement on Google's website about the ad. © 2020 Fortune Media IP Limited. In celebration of Black History Month, the latest Google Doodle shows Sojourner Truth suing a white man for the freedom of her son. February is Black History Month, and much of corporate America is commemorating the occasion. A look back at how African American contributions to society came to honored each February. LeBron James flexes during a preseason game at T-Mobile Arena on Oct. 10, 2018, in Las Vegas. Ignatius Sancho: Google Doodle commemorates life of British abolitionist for Black History Month. The ad kicks off with Beyonce’s 2018 Coachella performance, captioned with "the most searched performance." The ad also features many present-day icons such as LeBron James (most-searched athlete), RuPaul (most-searched drag queen), Serena Williams (most-searched tennis player) and John Legend (most-searched EGOT -- Emmy, Grammy, Oscar and Tony winner), as well as historic figures such as the late poet Maya Angelou, highlighting her as the most-searched female poet, and Malcolm X, citing his as the most-searched biography. Roboticist Ayanna Howard (far right) with her students. For the fifth year in a row, Target will offer customers a Black History Month “product assortment,” or a collection of more than 100 items—including apparel, beauty, food, décor, movies, music and toys—that celebrate the legacy and impact of the African-American community. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. It also shows the tremendous collective interest in our history," Jackson McCann said in the blog post. Black History Month Since 1976, every U.S. president has officially designated the month of February as Black History Month. Previously, I interned with the Echoes-Sentinel and The Bernardsville News where I covered local news and. "Yes, I'm Black! UPS will also be commemorating the month through a variety of events, beginning with a panel featuring the first African-American UPS driver, Ken Jarvis, on February 6. I was editor-in-chief of The Setonian, Seton Hall University's student-run and award-winning newspaper. The White House unveils a new stimulus package with $400 weekly unemployment benefits and $1,200 checks, Chrissy Teigen and John Legend publicly grieve the death of baby Jack, Who won last night’s presidential debate? Related Stories Martin Luther King Jr. Day Google Doodle Honors MLK The Google Doodle diorama honoring the 60th anniversary of the Greensboro sit-in, Google isn’t the only company ushering in Black History Month with a new ad spot. 24/7 coverage of breaking news and live events. Twitter will also be hosting several Black History Month events at its offices, including those featuring guest chefs and black-owned businesses. GREENSBORO, N.C. — In honor of Black history month, Google is celebrating with a special Google doodle! The search data spanned from January 1, 2004 -- when U.S. Google Search data first became available -- to July 1, 2019. King is the youngest daughter of Martin Luther King Jr. Symone D. Sanders, special adviser to Joe Biden's presidential campaign, tweeted, "Big Monday morning energy after watching the company’s ad for Black History Month.". Howard is featured in Coca-Cola's new ... [+] "History Shakers" ad, set to be released this month. I'm proud of it! This year’s theme is “Black Beyond Measure,” and one third of the products are from black-owned businesses. The Google Doodle diorama honoring the 60th anniversary of the Greensboro sit-in. In honor of Black History Month, Google launched "The Most Searched," an ad that debuted during the Grammy Awards show. The sneaker, inspired by the National Museum of African American History and Culture in Washington, D.C. and its designer, David Adjaye, features shades of bronze, brown, neon green and olive, as well as the museum’s longitude and latitude coordinates, emblazoned on the heel. “The Coca-Cola Company has always celebrated Black History Month, honoring those that paved the way to ensure a better world,” says Daneyni Sanguinetti, director of multicultural marketing at Coca-Cola North America. “The items that were most impactful last year were the ones that highlighted individuals with lasting legacies—this is where the theme, ‘Black Beyond Measure,’ came from,” says Melanie Gatewood, director of multicultural merchandise at Target. Meanwhile at Twitter, @Blackbirds—the official account of the social media platform’s business resource group for members and allies of the African diaspora—has launched a campaign called #LoveToSeeIt, through which the company hopes to amplify the voices of those in the black community and their allies by encouraging users to tweet celebrations of African-American pride using the hashtag #LoveToSeeIt. I earned a bachelor's degree in journalism with a double minor in English and broadcasting and visual media from Seton Hall. In collaboration with Golden State Warrior Stephen Curry, the athletic apparel brand released the Curry 7 Our History Colorway on January 20. You may opt-out by. Employees can also look forward to the Bronner Brothers International Beauty Show—a collaboration between the UPS Corporate African-American Business Resource Group and Marketing Diversity Council—and a panel with three Black College Football Hall of Fame inductees, during which they will discuss the challenges and successes of their collegiate and professional football careers. "History Shakers" ad, set to be released this month. Biden in a landslide, oddsmakers say, One major Asian economy besides China is set for growth this year—and its GDP just rose 2.6%, CA Notice at Collection and Privacy Notice, http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. Beyonce Knowles performs onstage during 2018 Coachella Valley Music And Arts Festival Weekend at the Empire Polo Field on April 14, 2018, in Indio, Calif. Maya Angelou answers questions at her portrait unveiling at the Smithsonian's National Portrait Gallery on Saturday, April 5, 2014, in Washington. The website offers additional details on the methodology used to measure the data. Previously, I interned with the Echoes-Sentinel and The Bernardsville News where I covered local news and events. “Macy’s mission is to embed diversity and inclusion into how we think, act and operate,” said Macy’s chief diversity officer Shawn Outler in a statement. Google isn’t the only company ushering in Black History Month with a new ad spot. A new ad from Google shows that black Americans are in the public spotlight, perhaps more than ever, often ranking high in many Internet searches. © 2020 Forbes Media LLC. Turn on desktop notifications for breaking stories about interest? Black History Month takes place in October in the UK In the ad, Google noted, "U.S. search interest for 'women in STEM' has also increased 2,300% in the past decade.". The reality is far from it. From tech to retail and industries in between, here’s how some of the nation’s biggest businesses are celebrating the achievements of black Americans. "Last year, as Dr. Martin Luther King Jr. Day approached, our team had a hunch that his monumental 'I Have A Dream' speech might be the most searched speech in the United States in Google Trends history," said McCann in a blog post on the company's website. Terms & Conditions. Offers may be subject to change without notice. Ireland court rules that Subway's sandwich bread is not legally bread. The tech juggernaut also commemorated the month with a Google Doodle, which honored the 60th anniversary of the Greensboro sit-in on February 1, and created Google Earth interactive maps that allow users to see locations along the Underground Railroad and slave dwellings in Virginia throughout the year. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell My Info | Ad Choices  FORTUNE may receive compensation for some links to products and services on this website. Her song "Countdown” plays throughout the ad. Macy’s is displaying Black History Month-themed windows at its Chicago, New York, Philadelphia and Washington, D.C. locations, and will be hosting events with the likes of NFL Hall of Fame wide receiver Jerry Rice, comedian Phoebe Robinson and Oscar-nominated actor Matthew Cherry, among others. Use these printables and coloring pages at home and/or in the classroom to explore the different roles African Americans have played in US history. "Most Searched" tells a powerful story about how the Black community has helped shape and influence American culture. In honor of Black History Month, Google launched "The Most Searched," an ad that debuted during the Grammy Awards show. Many of the most-searched people have been African Americans and many of the most-searched categories are ones related to black culture -- data that Google turned into a visually powerful ad. Impact 50: Investors Seeking Profit — And Pushing For Change. Saturday's Google Doodle honored both Black History Month and the 60 th Anniversary of the first Greensboro sit-in. Powered and implemented by Interactive Data Managed Solutions. “We are strongest when we are representative of the many communities we serve and we are thrilled to offer our customers engaging Black History Month events that honor and reflect the black experience and its impact on global culture.” Through the campaign, developed in conjunction with Macy’s black employee resource group, the company will donate $10,000 to charitable organizations, such as Jerry Rice’s 127 Foundation and local urban leagues. “It also shows the tremendous collective interest in our history.”. The ad was built from "aggregate Search trends data" to identify "black icons, events and movements that were the most searched within a specific category or field in the U.S.," said Shea Jackson McCann, Google creative strategist, in a blog post.