It involves analyzing potential customers and competitors, evaluating what clients will be willing to pay or invest, and deciding how to present products or services to the public. The Insights Association also works closely with other national and international associations to support and improve the integrity and quality of marketing research and data analytics performed for insights purposes across geographic and cultural borders. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. Marketing goods or services that do not exist is completely unethical, along with deceitful methods of gaining favor such as bribes or kickbacks. They include honesty, responsibility, fairness, respect, transparency and citizenship. Passive data – The collection of personal data by observing, measuring or recording an individual’s actions or behavior. Work in good faith to resolve all disputes with clients, subcontractors and data subjects. Where it is not possible to obtain consent, researchers must have legally permissible grounds to collect the data and must remove or obscure any identifying characteristics as soon as operationally possible. This Code will be reviewed annually by the Insights Association Standards Committee. This Code is to be interpreted in conjunction with other relevant guidelines and principles. Accurately represent their qualifications, skills, experience and resources. Throughout this document, the word “must” is used to identify mandatory requirements, a principle or practice that researchers are obliged to follow. The definitions of sensitive data vary by jurisdiction. The Committee’s decision may be appealed to the Insights Association Board of Directors. For purposes of this Code, the term “researcher(s)” shall refer to all of the individuals aforementioned. Passive data may contain PII. Provide the basic information, including technical details, to permit independent assessment of the quality and validity of the data presented and the conclusions drawn, unless prohibited by legitimate proprietary or contractual restrictions. Comply with all applicable international, national, state and local laws and regulations, and local codes of conduct with respect to PII and the local variations in the definition and requirements for sensitive data. The Insights Association, established to foster and promote the interests of the industry and profession, serves organizations and their research-related employees including researchers, analysts and data scientists, as well as individual research professionals not affiliated with member organizations. Act with high standards of integrity, professionalism and transparency in all relationships and practices. Corporate researcher – An individual or department in a company or organization that commissions or carries out research or acts as a consultant on research that is for internal use by that company or organization. Norms are established standards of conduct that are expected and maintained by society and/or professional organizations. Ensure that participation is voluntary and based on accurate information about the general purpose and nature of the research. Make best efforts to ensure that they are consulted as to the form and content of publication when the client plans to publish the findings of a research project. Ensure that all PII collected, received or processed by the researcher or any subcontractor or other service provider is secured and protected against loss, unauthorized access, use, modification, destruction or disclosure by the implementation of information security measures required by applicable laws and regulations. According to Management Help, marketing discovers the needs of clients and then determines how to meet those needs. In cases where the data subject actively engages in research, a data subject may also be referred to as a research participant. Respect the rights and well-being of data subjects and make all reasonable efforts to ensure that data subjects are not harmed, disadvantaged or harassed as a result of their participation in research. In such situations, the researcher must obtain the data subject’s consent to share PII for re-contacting purposes. The organization is dedicated to promoting excellence in data collection. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. Corporate researchers must always comply with all applicable requirements of this Code. Always distinguish between research and non-research activities so as to maintain public confidence in the integrity of research. When engaging in non-research activities (for example, promotional or commercial activities directed at data subjects, including but not limited to advertising and direct marketing), do not permit any direct action toward an individual based on his or her participation in research without their consent. Provide the technical information required to permit the client to verify that work meets contract specifications, while protecting PII (refer to Section 2: Primary Data Collection, Consent, #2 for more information). When using secondary data, researchers must: Researchers must take special care when conducting research with children and other vulnerable individuals. Corporate researcher – An individual or department in a company or organization that commissions or carries out research or acts as a consultant on research that is for internal use by that company or organization. Data analytics also includes data integration, which is the process of integrating data from different sources. Engage in competitive practices that are reasonable in view of the interests of those competing and the public and do not include practices condemned by law as hostile to the public interest. Re-contacting data subjects for quality control purposes does not require prior notification. Engage in competitive practices that are reasonable in view of the interests of those competing and the public and do not include practices condemned by law as hostile to the public interest. In such situations, the researcher must obtain the data subject’s consent to share PII for re-contacting purposes. Not use the confidential and proprietary information of either party, including PII, illegally or contrary to the agreement under which confidential or proprietary information was obtained. Upon request, inform the client if any part of the work is subcontracted. Depending on applicable law and regulation, particularly with consent for children or other vulnerable individuals, such consent may need to be verifiable. Non-research activities include but are not limited to advertising, direct marketing and automated decision-making. Graduating summa cum laude, Pent holds a B.A. Ensure that the use is compatible with the consent obtained when the data was collected. When working with other vulnerable individuals, researchers must ensure that such individuals are capable of making informed decisions and are not unduly pressured to cooperate in research. Ethical norms, the first part of the code, are established standards of conduct that provide guidelines for how to behave. Values represent the collective conception of what communities find desirable, important and morally proper. In so doing, members grant the Insights Association the authority to enforce the Code and will cooperate with the Association’s enforcement efforts. Take special care when considering whether to involve children and young people (minors) in research. Such limited situations include, but are not limited to: adverse event reporting, health and safety, and situations pursuant to required legal process. The Insights Association also works closely with other national and international associations to support and improve the integrity and quality of marketing research and data analytics across geographic and cultural borders. Transparency is the need to create a spirit of openness in marketing operations, and it involves communicating clearly, stating risks and listening to constructive criticism. When conducting a research project with such individuals, researchers must: Note: Subcontractors engaged in research or analytics activities are considered researchers. Respect the data subjects and their rights as specified by law or by this code. However, it is possible to ethically compare the services of a competitor and to illustrate how one company or product would be a better choice for a consumer. It has introduced a number of data collection code of ethics for researchers and organizations which … Ensure that all PII collected, received or processed by the researcher or any subcontractor or other service provider is secured and protected against loss, unauthorized access, use, modification, destruction or disclosure by the implementation of information security measures required by applicable laws and regulations. The Code is supplemented by guidelines that assist practitioners and companies with its application. Not permit their name or that of their organization to be associated with the publishing of conclusions from a research project unless those conclusions are adequately supported by the data. Additional review was completed by Grant Benson, Patrick Glaser, Paul Richard McCullough, Anni…